This holiday season, discover Buffalo's hidden gems and support local businesses! From festive holiday markets like the Buffalo Holiday Market and Broadway Market, to unique pop-ups and shops, Buffalo offers one-of-a-kind gifts you won’t find anywhere else. By shopping local, you’re investing in the community and making the holidays brighter for everyone.

Thanksgiving week offers a valuable chance for businesses to increase sales. To maximize your campaign's impact, start by building pre-sale hype with teasers and VIP previews. Utilize email and SMS campaigns to keep customers engaged, and make your best deals stand out to encourage quick buying decisions. Creating urgency with time-sensitive language can drive faster conversions, while a streamlined, mobile-friendly checkout process will help reduce cart abandonment. Follow these steps to optimize your Thanksgiving sales and set the stage for a successful holiday season!