How to Create a December Marketing Plan That Actually Works (and Stands Out!)
December is crunch time for small businesses, but that doesn’t mean it has to be chaos. A smart marketing plan can help you end the year on a high note and get your customers excited about what’s next. Let’s skip the cookie-cutter ideas and dive into fresh strategies to make your December marketing memorable and effective.
Bundles Over Basic Discounts
Everyone loves a good deal, but instead of the usual “20% off,” try offering unique holiday bundles. Pair popular products with a festive twist or collaborate with other local businesses to create gift-ready packages. Think “Buffalo’s Best Winter Warm-Up Kit” featuring your products and those from nearby makers. It’s personal, practical, and stands out in a sea of plain discounts.
Throw a Party (Virtually or IRL)
Who doesn’t love a good celebration? Host an event like a “Cheers to Local” mixer or a small virtual workshop that ties into your business. For example, if you’re a bakery, you could hold a holiday cookie-decorating session online. Retailer? Host a VIP shopping night with exclusive deals and festive vibes. It's a great way to connect with your community and build buzz.
Bring Customers Behind the Scenes
People are curious—let them peek behind the curtain! Share Instagram Stories or Reels of your holiday prep: packing gift boxes, decorating your space, or the team getting creative with new ideas. It’s not just marketing; it’s storytelling, and it shows the real people behind your business.
Partner Up Locally
Buffalo has an incredible small business community, and the holidays are the perfect time to lean into that. Partner with a neighbor to create cross-promotions or host a mini holiday market. For example, a coffee shop could team up with a local artist to sell custom mugs or host a “Sip & Shop” event. Working together means more exposure for everyone.
Get a Jump on 2024
Why wait until January to start talking about New Year’s goals? Use December to tease how your business can help customers kick-off 2024 right. A “12 Days of New Year’s Prep” series or countdown on social media can get people thinking about resolutions—and how you fit into their plans.
When it comes to December marketing, think outside the box (or the gift wrap). Be creative, build connections, and focus on making your customers feel like part of something special. Let’s make this your most memorable holiday season yet! 🎄
