Buffalo Businesses That Are Crushing It in Digital Marketing
Buffalo may be known for its wings and winter, but it’s also home to a dynamic range of businesses that excel in the art of digital marketing. These local brands bring creativity, community focus, and a touch of Buffalo spirit to their online strategies, showing us all what it means to connect with an audience. Let’s spotlight a few local favorites that are absolutely crushing it in the digital world:
1. Oxford Pennant
Oxford Pennant has mastered the art of building an engaging brand that mixes quirky charm with Buffalo pride. They’re known for their eye-catching, vintage-inspired pennants and their vibrant social media. Through witty captions, community shout-outs, and fun collaborations, they create content that’s relatable and shareable, reaching audiences far beyond Buffalo’s borders. Oxford Pennant’s Instagram feed feels like a celebration of both Buffalo and pop culture—two things that are tough to resist!
2. Paula’s Donuts
This beloved donut shop knows the way to their fans’ hearts (and stomachs). Paula’s Donuts uses Facebook and Instagram to make their treats irresistible, sharing everything from new flavors to local promotions. Their posts are simple yet effective: mouth-watering photos, timely updates, and customer engagement that keeps fans coming back for more. Their digital strategy is a great reminder that good visuals and authentic engagement are key ingredients to customer loyalty.
3. Big Ditch Brewing Company
Big Ditch Brewing Company’s digital presence is a toast to Buffalo’s local flavor. They use high-quality images, consistent branding, and engaging content to highlight their beer, food pairings, and local events. With behind-the-scenes looks at their brewing process and new releases, Big Ditch has built an online community of beer lovers who feel like they’re part of the story.
4. Buffalo Distilling Co.
Buffalo Distilling Co. brings beautiful visuals and storytelling to the table. Their branding highlights their commitment to craft, local ingredients, and Buffalo’s unique spirit. From product photos to event promotions, their social media reflects the care and quality of their product, appealing to local customers who love a good story along with their drink.
5. Reeds Jenss
With an elegant digital presence, Reeds Jenss showcases their jewelry and gift collections in a way that’s both aspirational and approachable. Their social media and email marketing highlight new products, holiday specials, and heartfelt customer stories. Through a mix of visual appeal and a welcoming vibe, they’ve built a loyal local following that appreciates quality and thoughtful engagement.
6. Buffalo Proper
Known for culinary creativity and ambiance, Buffalo Proper’s digital strategy showcases its dishes, cocktails, and events. Their Instagram feed is full of artistic food shots and atmospheric bar scenes, drawing in both locals and visitors. With a well-curated aesthetic, Buffalo Proper is a standout example of how to make the most of visual marketing.
These Buffalo businesses are showing us how digital marketing is done—authentically, locally, and creatively. They’ve combined visuals, community connection, and storytelling to build loyal followings, bringing out the best of Buffalo’s unique business scene. Cheers to Buffalo’s digital rock stars!
