Small Business Owners: The One Marketing Move You Should Make This February

February might be the shortest month of the year, but it’s packed with opportunities for small business owners. Between post-holiday slowdowns and prepping for spring, now is the perfect time to fine-tune your marketing strategy. And there’s one simple move that can set you up for success: Refreshing Your Online Presence.

1. Update Your Google Business Profile

Did your hours change after the holidays? Have you received new reviews? A quick Google Business Profile refresh ensures customers have the right info. Add recent photos, respond to reviews, and post an update—Google loves active businesses!

2. Refresh Your Website & Social Media

Check your website for broken links, outdated promotions, or missing info. On social media, swap out any old profile or cover photos and ensure your bio clearly reflects what you offer. A small refresh keeps your brand looking sharp!

3. Plan a Timely Promo or Event

February is full of built-in marketing moments. Whether it’s a Valentine’s Day deal, a “treat yourself” promo, or a Buffalo winter survival special, tap into seasonal trends to keep your audience engaged.

4. Get Ahead on Content

March will be here before you know it! Spend a little time now creating blog posts, Instagram content, or email campaigns. A few hours of planning can make the next few weeks smoother and more productive.

Don’t Let February Fly By!

A little marketing maintenance now can lead to more visibility, engagement, and sales in the months ahead. Take 30 minutes this week to refresh, plan, and get ahead—you’ll thank yourself later! 🚀